Blog

Pre-Order my Book to Get a Free Bonus Pattern!

Things are starting to ramp up with my upcoming “Sew Your Own Activewear” book now that the final, final (no really, FINAL!) edits are finished, print and digital pattern versions have been polished, layered, and updated with the spiffy new book fonts, and the marketing ladies at my publishers have been devising plans for the new year’s launch fun!

I’d like to thank every single one of you who’ve gone and pre-ordered the book already, either from me directly, or on Amazon – I’m truly blown away by how many of you cannot wait to get your hands on this!! It’s about to get even better though, because on top of all the thirteen designs I created for the book, I also created a little bonus pattern at the same time to reward everyone’s who’s waiting patiently for their pre-order!

Black ponte Brooklyn trousers

After the excitement levels of the last few posts, I’ve got a decidedly less exciting make to share with you today. But frankly, our wardrobes need a mix of workhorse items that you can pair with all the showier makes, and mine was in particular need of office-appropriate trousers that weren’t jeans but I could still cycle in easily (unlike, say, my Named Jamie jeans, which are far too tight in the leg and low-rise for cycling, ergh).

So when I got an email that Style Arc had marked a number of their Amazon-stocked patterns on deep discount, I took the bait and bought myself the Brooklyn Pant pattern. I figured a knit trouser would be easily to cycle in, versatile, yet not look too scruffy. And the pockets were a bonus!

Happy Halloween! Fox meets Badger…

We’re not overly enthusiastic when it comes to Halloween, but give us an occasion and my god, we’ll rise to it! So when we found out that our favourite cocktail bars, Merchant House and its sister bar Merchant House of Fleet Street, were going to hold Halloween parties this year with a prize for best costume, we started scheming… After a few weeks deliberation, we decided to go as a fox and a badger, the two mascots of the bars which represent the two owners (who kinda look like a fox and a badger each!).

Fashion Style – Supplements 2017 magazine

When we were in France in September, I took to opportunity to scour through the sewing magazine section of a large provincial supermarket, and I was pleased to see that they had not one but two issues of Fashion Style, the French translation of my old-time favourite Dutch pattern magazine, KnipMode.

The August issue was a bit too summery for my tastes, but the other one had loads that jumped out at me straight away, so I bought it in a heartbeat. Back when I subscribed to KnipMode, there used to be 2 or 3 issues a year that would come with an extra, smaller, supplement magazine, and I’m guessing that what I’ve bought here is a compilation of all the supplement patterns from the past year or so (but perhaps a Dutch reader can confirm/deny?).

In any case, let’s take a look inside and see why I was excited enough to buy it!

Burda magazine – October 2017

Wow, what a whirlwind few weekends I’ve had recently! I’ve barely cleaned up from the Great British Sewing Bee Live show and suddenly I found myself jetting off to northern Portgual to run up and down some mountains in the unseasonable heat! I’ve written up a full race review on my running site, but it may interest some of you to know I wore the cycling shorts pattern from my book for the race, too (minus the padding and silicone elastic hems, of course!).

It might also interest those of you in the southern hemisphere to know that there’s a new activewear fabric store in Australia – Sew Active Fabrics – and they’ve got a bunch of wicking prints, too. I’ve got a few of their fabrics to road-test over the next few weeks, but you can save 10% with code LAUNCH10 til the end of November if you want a sneak peek for your spring and summer activewear makes.

But enough about me – let’s look inside the latest issue of Burda magazine and see what delights await us!

La Maison Victor magazine – Sept/Oct 2017

While we were relaxing in the Loire Valley in France a few weeks ago, I took the opportunity to hit up some of the big hypermarchés’ magazine sections and flip through all the sewing magazines! I saw the usual suspects like Burda, Elena Couture, and Fait Main but also a fair amount of new(ish) ones, too. I was unimpressed by the several magazines which simply reprint Big Four patterns (I understand the economics, but I’m not tempted in the slightest), but excited to see Fashion Style (the French language version of KnipMode, which I’ll share in a future post), and also Couture Actuelle, the French language version of Patrones, and of course, La Maison Victor!

James’s black velvet tee

Just before we went to France a few weeks ago, James expressed a desire for a black velvet teeshirt with a V-neck and 3/4 length sleeves, but lamented that he wasn’t finding any in the shops and asked if I could make him one. He specifically said that he loved the way the grey Paxson I made for him last winter fits, and when I offered to fix the few shoulder/neckline issues in it, he said he liked it that way, so I left the pattern as-is apart from turning the round neck into a V and shortening the sleeves.

The GBSB Live and storewide sale

If you had told me from the start that buying my first ever stall at an expo would require so much time, effort, stress and money, I’m not sure I would’ve ever said yes in the first place. But back when the Great British Sewing Bee Live event was announced, I was tempted, talked it over with J, and decided to go for it and stretch myself as a small business owner.

It’s been a huge learning process, even just moving from a purely digital business into one that not only has to fill a space (which the organisers kept making bigger!) but also taking in-person card transactions, and ordering supplies to try and really show off what Fehr Trade Patterns really is to someone just walking past who may have never heard of us. If you’re coming along, we’re on stall H1 (turn left once you enter, and I’m in the corner with the workshop rooms).

The show is finally upon us, and hopefully now the panic attacks and stress and dwindling bank balance can give way to the enjoyment of meeting new people and putting faces to long-time customers’ names, too. But if I don’t manage to get a pattern released this calendar year, we can definitely point a blame finger in the show’s general direction as much as the book’s!