I am so excited to finally be able to share with you a project that I’ve been building towards for several years – Fehr Trade Print Club is a semi-regular series of collaborations with illustrators, pairing exclusive artwork with activewear patterns in limited edition fabric kits!
We first started the concept of an illustrator/patternmaker collaboration a few years ago with Laurie King, offering designed prints through Spoonflower with differently designed “zones” on the fabric for the different pattern pieces. This was a great learning experience, but ultimately, we wanted a bit more control, even though this means more work and more financial risk on my part. So we’re starting small, and of course I had to ask Laurie back to be the first Print Club collaborator!
So what’s different this time around? Well, for starters, the designs are printed onto Funkifabric’s “Titan” technical spandex base. This stuff is super high quality – beefy, matte, completely opaque, and no white “show through” when stretched. I ran London marathon in this base fabric in 2015 and it’s freaking fantastic (also the colours haven’t faded a bit since then either).
